1. Suranaree University of Technology
  2. Institutes
  3. Institute of Social Technology
  4. School of Management Technology
  5. วิทยานิพนธ์ (Thesis)
Please use this identifier to cite or link to this item: http://sutir.sut.ac.th:8080/jspui/handle/123456789/8734
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dc.contributor.authorPakatip Kitirattrakarn-
dc.date.accessioned2021-04-27T04:53:14Z-
dc.date.available2021-04-27T04:53:14Z-
dc.date.issued2019-
dc.identifier.urihttp://sutir.sut.ac.th:8080/jspui/handle/123456789/8734-
dc.language.isoenen_US
dc.publisherSchool of Management Technology Institute of Social Technology Suranaree University of Technologyen_US
dc.subjectAugment realityen_US
dc.subjectAdvertisingen_US
dc.subjectGeneration Zen_US
dc.subjectConsumeren_US
dc.subjectPurchase interesten_US
dc.titleThe effectiveness of augmented reality in out-of-home advertising to generation z consumers' purchase interesten_US
dc.title.alternativeประสิทธิผลของเทคโนโลยีความเป็นจริงเสริมในสื่อโฆษณานอกบ้านต่อความสนใจซื้อของผู้บริโภคกลุ่มเจอเนอเรชั่นแซดen_US
dc.typeThesisen_US
dc.degree.nameMaster of Management-
dc.degree.levelMaster's Degree-
dc.degree.disciplineManagement-
dc.degree.grantorSuranaree University of Technology-
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