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http://sutir.sut.ac.th:8080/jspui/handle/123456789/8734| Title: | The effectiveness of augmented reality in out-of-home advertising to generation z consumers' purchase interest |
| Other Titles: | ประสิทธิผลของเทคโนโลยีความเป็นจริงเสริมในสื่อโฆษณานอกบ้านต่อความสนใจซื้อของผู้บริโภคกลุ่มเจอเนอเรชั่นแซด |
| Authors: | Pakatip Kitirattrakarn |
| Keywords: | Augment reality;Advertising;Generation Z;Consumer;Purchase interest |
| Issue Date: | 2019 |
| Publisher: | School of Management Technology Institute of Social Technology Suranaree University of Technology |
| URI: | http://sutir.sut.ac.th:8080/jspui/handle/123456789/8734 |
| Appears in Collections: | วิทยานิพนธ์ (Thesis) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Abstract.pdf | Abstract | 5.69 MB | Adobe PDF | View/Open |
| Fulltext.pdf | Fulltext | 9.03 MB | Adobe PDF | View/Open |
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